![]() The Canadian toymaker's digital games revenue increased by more than 400 per cent to $31.8 million in its fourth quarter, driven by the Toca Life World platform. ![]() ![]() "When you have that many people seeing the product, playing with the product and telling their friends, there's a multiplier effect." "There was a crazy amount of people that were actually filming themselves playing in the game and then uploading it to TikTok, and that exposure of the game really started to increase the amount of users," Ronnen Harary told investors during a conference call. recorded meteoric growth in its digital games business in the latest quarter as users of its Toca Life World app filmed themselves playing the game and shared the videos on social media, the company's co-CEO said Tuesday. ![]()
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